Unified Communications Effect on Big Data for Enterprises

Big data has been hogging all the limelight recently and there is no way anyone can escape the entire hullabaloo. I am not an expert on big data but I really couldn’t escape the changes it has brought to my life and to the lives of the people around me. People like you and me who live in the digital world; where we keep gobbling all the information on the social networks and other online forums, need to understand a little more about the Big Data. There are a lot of changes in the world of unified communications that big data has managed to bring about.


Image source morguefile.com

Earlier when we wanted to chat with our friends, we just picked up the phone and called them but the same is not true anymore. We are now into instant messaging, voice mails and emails. Now there are a variety of communication channels that are being used by the employees of an organization to collaborate, share and inform their counterparts in the same or different organization. If the company now wants to analyze all the data that is being generated on their network or the Internet, it could give a variety of insights on numerous things. Starting from employee behavior to market trends everything can be analyzed by the companies.

Unified Communication uses a variety of communication channels for information transfer and all the data that is generated within the system can be actually tapped into for deeper analysis. The big data concept in relation to the unified communication is unique in a variety of ways as it opens up new windows of opportunities that conventional data analysis often failed to analyze.

BYOD is becoming popular with every passing day and employees are regularly accessing the corporate information from their personal endpoint devices like smartphones and tablets. There is a huge amount of data that is being transferred through these channels and unified communications is one such significant channel for data flow. If the corporations are really interested in getting newer insights on customer behavior and wish to take some decisions pertaining to the same then they can definitely tap on the big data flow.

What is Big Data?

Big Data refers to a set of technologies that store, retrieve, analyse and report on a volume of data that is too large to handle. The data is also constantly changing and varied. It does not fit into a predefined structure that most of us are used to in databases. If you look at the Net, for example, there are millions of clicks being made every second. Can you use these clicks to understand usage behavior and improve campaigns, and stocking? Social media is being used a lot today, and FB alone generates 500 terabytes of new data every data. What kind of analysis can you do on FB? What topics are more interesting to people? Which demography is related to which topic? Can I use FB demographic data to further my e-commerce business?

Big Data has multiple features:

Volume: The Internet created billions of new data that is constantly updated with new information on demography, environment, location, video etc.

Speed: Data is captured at millions of impression per second. If you add real time events that also add data such as computerized controlled machines, you are talking about billions of concurrent data every second.

Variety: Unlike traditional structured that is a series of databases that are linked to each other, big data offers billions of unrelated records that includes videos, images, audio, unstructured text, log files, and social media interaction.

Big Data and Unified Communication:

Let us look at a scenario. Imagine you are participating in a discussion with the sales head on sales and revenue this quarter. You have prepared an impressive presentation showing your sales numbers linked to your accounts receivables that comes live from your accounting system or ERP. Suddenly your boss wants to see the sales pattern for this quarter over the last 5 years and compared to the selling pattern in the industry for the same quarters? Getting your own data is going to take time. Getting public information on the industrial pattern for the last 5 years is impossible?

Not really. If you use big data techniques, you can put together unrelated date, analyse and answer any question that is thrown at you. And, this becomes critical in Unified Communication. Participants in an UC come from varied backgrounds and business units. Someone might be interested in just his own product. Someone else on just his geographical area. To be able to answer these kinds of questions, big data techniques will be wonderful to use.

By Michelle Patterson

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