The smart shopping (in so-called smart shops) refers to the world of shopping – oriented realm of the digital. It is not only about the Internet and electronic commerce, but the application of technology to physical purchases through different devices and tools. Thus, technology is allowing to change the shopping experience, which implies important advantages for both brands and customers.
WHAT IS SMART SHOPPING?
In smart shopping, smart devices are decisive in defining what, how and where consumers buy. Take as an example an intelligent refrigerator that can detect that products have been exhausted, for example, yogurts, and automatically orders your purchase based on what the user’s preferences are: quantity, brand, etc.
One of the big changes in consumer behavior is that the consumption of products is decreasing. The trend is the payment for use or access to those services they want. To give a simple example, car services with driver. Thanks to them, users do not need a car, but simply hire the services when they need them.
Also, experts indicate that in the future, users will not even be aware of the use of technologies. They will become imperceptibly part of all areas of life and all the services received will be personalized and adapted precisely to the personal context.
What Are the Tools Used by Smart Stores?
Smart stores use a series of tools to improve the shopping experience. The Marketing of the 21st Century is not aimed at a mere transaction by customers, but rather to obtain their loyalty in the long term.
In the full digital era, consumers use their mobile phones for everything, even to pay for their purchases. Currently, numerous applications are being developed that make the electronic wallet a current reality. AI enabled apps developed by app development companies can help in this regard.
One of the great innovations is smart testers. It involves introducing digital elements in physical stores. In them, customers can access a large screen that shows different garments that can be combined to suit their taste, and even customize. All with a simple click.
These types of labels allow absolute control of the products throughout the distribution process. This has numerous benefits and businesses can now better control their products.
One of the tools most used by smart stores is the QR code. For example, a certain fashion brand places a series of QR codes in different metro stops and magazines. And it establishes that through it, users get a certain discount in the physical and online store.
Advantages of Smart Shopping for Brands
Beyond adapting to the tastes, preferences, and needs of current users, smart shopping offers a wide range of benefits for brands.
Costs: concerning costs, all digital services are aimed at reducing operating costs.
Processes: thanks to digitalization for companies, the processes are much simpler. Elements such as electronic labels allow absolute control of the products. Thus, companies can know in real-time for example where they are located within a physical store.
Information: in the 21st century, information is one of the most valuable assets for companies. Thanks to Big Data and other technological advances, they can know precisely what their customers’ needs are and thus establish a long-term relationship of trust with them.
Loyalty: satisfaction is key to achieving customer loyalty. And not only that. A satisfied customer recommends the brand to its closest environment.
Advantages of Smart Shopping for Customers
As for customers, smart stores adapt precisely to their needs and preferences.
Availability: one of the aspects that consumers most appreciate is that they have access to any online store 24 hours a day, 365 days a year. Also, they can do it from anywhere. They just need a device with an Internet connection.
Purchase experience: all the technological developments and elements focus on improving the customers’ shopping experience as their main objective. For example, the launch of promotion through a QR code.
Communication: one of the great advances that new technologies have allowed regarding the relationship between brands and customers has to do with communication. Thanks to tools such as social networks or chatbots, any type of query or complaint are answered at the moment. Bidirectional communication plays a very important role in the acquisition and loyalty of consumers.
Personalization: today, companies know their customers more and better. Thus, they can offer products and services that are specially developed for them.
Harnil Oza is a CEO of Hyperlink InfoSystem, a mobile app development company based in USA & India having a team of best app developers who deliver best mobile solutions mainly on Android and iOS platform and also listed as one of the top app development companies by leading research platform. He regularly contributes his knowledge on the leading blogging sites.