BlackBerry has been experiencing various problems over the past couple of years, with a drop-off in handset sales leaving it floundering as the mobile market shifted around it.
It rose to prominence as a business-focused brand and it seems like this is the area on which its focus is once again planted as it has recently been selected by the Department of Defence in the US as the first company which is secure enough to operate devices and services over its networks.
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ZDNet reports that the DoD has given BlackBerry the go-ahead to harness its products in conjunction with its mobile device management (MDM) service at the very peak of the government’s secure infrastructure.
This granting of authority to operate has been applied to the BB 10 operating system, which BlackBerry introduced back in January. This also means that a range of compatible handsets, including the Z10, Q10 and more affordable Q5 can now all be used by officials within the DoD.
There are plans to increase the capacity for BB 10 smartphone support up to 30,000 devices by the end of the year within this department, which is good news for the company since this represents a significant procurement drive. However, it will not necessarily be enough to turn around its commercial fortunes in the long run.
Part of the problem is that BlackBerry has not been able to penetrate the market with BB 10-based smartphones to the degree that it would have liked since its launch and is now in a difficult situation.
It is planning to launch a BB 10-based device later in the year called the Z30 which will replace the Z10 and include features such as a five inch display and powerful dual core processor, according to insiders.
This could appeal to enterprise users who were looking for something capable of competing with flagship Android devices from within BlackBerry’s ranks.
However, the manufacturer could be complicating things by also introducing another new handset which is based on the older BB7 operating system.
The BlackBerry 9720 is going to fill the gap left by the older Curve range and will sport a full physical QWERTY keypad as well as modest specifications and the aforementioned legacy software.
This will help the company to cater to emerging markets, although it might also make it harder for BB 10 to establish itself as the primary software solution from this company. In an enterprise environment where both BB7 and BB 10 devices are being used, fragmentation might cause issues with compatibility and productivity.
The BYOD (bring your own device) approach to enterprise mobile usage has become more prevalent in recent years following the widespread adopting of smartphones in the consumer market.
Now businesses will need to learn more about mobile device management if they are to avoid the pitfalls of fragmentation and ensure that all members of staff can consistently access the same services from whichever handset they might own. Visit Curveball Solutions for more information.
By Bency George