If you are a fan of the latest technology then you will probably already be aware of NFC and what it has in store for us but for the rest of the world we are only just beginning to understand this new level of technology that could change the way we live our lives; again. NFC stands for near field communication and is a technology that is being developed worldwide to increase the speed and efficiency of how we pay for things.
So far we have only seen some minor tech PR from the companies involved in NFC’s development and for now the technology is only limited to paying for things with your mobile in store or charging it. However, if the news about what NFC can do is to be believed then the next couple of years are going to be exciting.
There are only a few NFC enabled devices available on the market at the moment and that is why there has been very little tech PR as of yet. However, projections show that by 2014 1 in 5 smartphones could possibly include this technology.
Marketing With NFC
From a marketing and PR point of view the possibilities are endless with NFC and you could soon have this technology available as part of your campaigns. As things stand today one major way to get in contact with your audience is to provide literature that gives them information on a product and then hope that they get in touch to buy it. However NFC will make this whole transaction a lot easier.
NFC enabled posters could be put up that describe your latest product and then the consumer could simply swipe the tag with their phone to purchase it. This could also happen in a similar way with tickets to gigs or the cinema and with checking into a hotel. The tag is simply added to the literature and the money can be transferred within seconds. The technology can even be used to help make buying things online quicker and simpler.
If you are a business owner or you are self-employed then one of the best ways to market yourself is by handing out your business card at a networking event or in passing in the street and NFC will be able to help here too. By installing the technology within your business card you can transfer your details to the other person’s phone with one simple swipe; removing the need to constantly print more cards.
What Else Can It Do?
The main thought process behind NFC is that it will eventually take over from the use of credit and debit cards. So with that in mind, anything that you currently pay for using these cards could conceivably be paid for by using NFC.
Take away menus could include NFC tags and then you would just simply swipe your phone over the items that you wanted to order and your food would be on the way. A similar thing could happen with the bill in a restaurant and this would eliminate the wait for a waitress to come over with the card machine. There would be no more fiddling about with coins or cash to pay for your taxi or tube either as NFC would have that covered too.
The fact that NFC is a lot greener than the credit and debit cards we use on a daily basis is just another reason why this exciting new technology is sure to take off. We just have to wait and see if merchants will embrace it and then NFC will be ready to change the world as you know it.
Chris Mayhew is always on the look out for the latest technology and can’t wait until NFC is accessible to everyone. He is working for technology PR agency Eclat who are based in Surrey.